Designer for project

I have selected Paul Rand as my designer for my presentation! Ive always been a fan of his typographical work and I'm excited to learn more about him over the course of my research. Futura is one of my favorite fonts!

Pattern Making

Typeface Grid

Seeing Color

Color Transparency

Hierarchy / Typography Poster

Kit Hinrichs Video

In this video interview series, Kit Hinrichs gives an insight into his design methods and what good design entails. Design isn't just pictures on paper - it's how a designer tells a story to the audience and thus every aspect must be for a reason. It is important to create a collection of influences, for good design isn't insular - it is intersectional and makes references to a diverse number of sources. You must go outside your comfort zone in order to find strong sources for inspiration. Also, it is important to bring something of yourself to the table and not be afraid to challenge established norms. Faces and people are good tools to use in design projects because they easily capture the public's attention. Ultimately, design is about constantly interfacing with others, learning from them and working together. All designers must consider not only how their design looks but also how it works. Communication is in itself, a business.

Cropping video review

The cropping tutorial video we watched in class really made me look at cropping as a design function. Previously I thought of it as more of a basic tool to touch up photos rather than something designers use to add meaning to an image. There were lots of different kinds of cropping mentioned but the one I found most interesting was cropping to take out a small slice of a much larger image, reducing it to its fundamental meaning. This allows the audience to pay close attention to your focal point, and also is useful in situations where you don't have a lot of space. I also found the tips for cropping photos of people interesting. I just never considered the weight the eye places upon people in an image, and how that adds to the overall balance. People have a lot of psychological weight to the viewer and thus special rules apply for cropping them. For example, it is ill advised to crop out necks, fingers, feet, or through eyes in an image.

Cropping

original

cropped image

Border Play