Kit Hinrichs Video

In this video interview series, Kit Hinrichs gives an insight into his design methods and what good design entails. Design isn't just pictures on paper - it's how a designer tells a story to the audience and thus every aspect must be for a reason. It is important to create a collection of influences, for good design isn't insular - it is intersectional and makes references to a diverse number of sources. You must go outside your comfort zone in order to find strong sources for inspiration. Also, it is important to bring something of yourself to the table and not be afraid to challenge established norms. Faces and people are good tools to use in design projects because they easily capture the public's attention. Ultimately, design is about constantly interfacing with others, learning from them and working together. All designers must consider not only how their design looks but also how it works. Communication is in itself, a business.